Press Release – Cafe Show 2021

After Gulfood in early 2021 , in the last quarter of the same year, Caffe Lusardi participates in the exhibition in presence in South Korea, exactly at the COEX International Center in Seoul.

4 days of fair with over 600 exhibitors from countries all over the world, customers and importers, ready to try Italian products.

The collaboration at the Cafe Show 2021

With this press release, Caffe Lusardi intends to solicit once more the collaboration between companies in the Italian territory that intend to ship their products and have valid commercial and logistical support to South Korea.

Logo Red Color Cafe Show Seoul
Logo Red Color Cafe Show Seoul

Cafe Show Press Release

Lusardi Trading srls – for years in the field of marketing and logistical support to companies for the export of products – has developed the “Caffe Lusardi” brand and exports its recipe and its products all over the world, consolidating its presence on the Middle Eastern market, exploring the Eastern market over the last 6 months and with tangible results: China, Japan and Korea.

With the support and advice of Giandiego Amira of the JDI and Paola Mezzera of PMConseil, presented their projects to Unioncamere Lombardia obtaining useful contributions to the digitization of their product package.
The “Caffe Lusardi” product was therefore able to expand its reference market, using innovative digital systems and obtaining results also recognized by marketplaces such as Alibaba.

The work team, to which Matteo Bianchi Fanciulli di Bianchi Fanciulli Graphic Workshop and Cattaneo Raffaela, copywriter, has completed the brand identity and image of the company and the web platform https://www.lusarditrading.com, with which the Lusardi company intends to enter the South Korean market.

The company will participate in the next “ CafeShow 2021 ”At the COEX International Center in Seoul in South Korea, from 10 to 13 November 2021, fair in attendance, now in its 20th edition.
International Food & Beverage companies will take part, there will be around 650 exhibitors from over 40 countries and around 150,000 visitors are expected almost exclusively from the business market from around 80 foreign countries.

CafeShow2021 “is a traveling show that has been hosted for several years by France, in Paris (event canceled this year), Vietnam (August 2021), China (September 2021) and South Korea in November 2021.

The “ CafeShow ”In Seoul includes a series of collateral events involving the metropolis itself (almost 10M inhabitants and a density of 17,000 people per km²), from the Seoul Coffe Tour Bus to a Coffee Art Gallery.

“For years we have been dealing with marketing and logistical support in the delivery of various kinds of products for our customers and collaborators. Since September, when I was able to start a collaborative path with Paola and Giandiego, we have worked closely to first consolidate the markets in which

we already sell our product, Caffe Lusardi “- says Emmanuele -” and for which, thanks also to targeted communication, new supply contracts have been reached with medium-large large-scale retail and HO.RE.CA customers. at the table and seeing that the pandemic situation improved, albeit in different ways between the various states, we decided to create a small roadmap of possible face-to-face events to participate in. We started with Gulfood in Dubai, an event in which we have been participating for some editions and which brings great results and now, we are moving elsewhere ”.

“The dialogue with Emmanuele is constant and punctuated by the various activities we have in place to consolidate corporate image and communication, as well as an expansionist campaign at the product level in the various markets that we have identified” – explains Amira – “in fact, towards the end last year, we had identified some European countries as the target market, but then, after analyzing the situation and the conditions were improving in eastern land, we changed the entire strategy in the course of work and created a path of which one stage is precisely with the Seoul CafeShow. “

“In September 2020, Unioncamere Lombardia opens the call for E-commerce 2020 – New markets for Lombard companies” – intervenes Mezzera – “together with the JDI we supported Lusardi in the drafting of a project on the subject that obtained admission to financing with an excellent ranking. The support continues today and among other things looks to the mission in South Korea. “

The roadmap of events and fairs in attendance includes: South Korea, Russia, Paris, Germany, Milan, Rimini, Dubai and 4 stages between North America and Canada.
China this year, due to a national regulation that provides for an inbound quarantine of 21 days, even for business trips, makes participation by foreign exhibitors inaccessible.
Japan is a stage that will also be evaluated in 2022, also following the results obtained from this expression of interest by the co-participating companies.

“From Gulfood to today, the opportunities to forge excellent relationships with companies in the sector interested in expanding their reference market are numerous” – concludes Emmanuele, CEO of Lusardi Trading – “and mutual satisfaction leads, for example, to finalize a school of training for Bahrain in collaboration with Christopher Grassini, holder of the Bartender Certified, funded and supported by the Ministry of Economic Development of Bahrain itself. The harvest of planning and work done in recent months is only just beginning. “

The intent of Emmanuele Lusardi, CEO of Lusardi Trading srls, is to propose itself as a strategic partner for companies of all sectors, interested in participating in “CafeShow” in South Korea in November 2021, offering support to the logistic phases of export and delivery of the product of each in a foreign land.

The objective is therefore to create synergy between the companies of the Lombardy Region and an effective collaboration by giving life to a promotional channel both for the tourism sector and for the producers of the territory, starting from the wine sector onwards.

For information on how to participate and commercial agreements, please contact the project representatives Giandiego Amira (379 217 0343) and Paola Mezzera (392 362 6055) directly.